Pay-Per-Click (PPC) Advertising is a version of search engine marketing in which advertisers pay a fee each time an internet user clicks on a search ad. It is a way to pay to get your site noticed, and is the perfect complement to an SEO strategy for organic, or unpaid, search results.
So, how does it work? Similar to SEO, our PPC strategists develop a long list of relevant keywords to your business. Then they place bids in the auction system for ad placement in a search engine’s sponsored links. When an internet user searches for keywords in our list that is relevant to your business, our ad can appear and send them to your website once they click the ad. Since this is a paid placement, the search engine charges you each time someone clicks on your ad. Our PPC strategists are constantly optimizing the camping to make sure you get the lowest possible cost-per-click.
Search engines reward relevant, intelligent, well-targeted, and optimized PPC campaigns with higher search rankings at a reduced cost-per-click. To optimize PPC investment, our PPC experts:
- Geo-target the ads to the Atlanta area
- Research and select keywords based on your business objectives
- Organize and develop them into campaigns and ad groups
- Set up landing pages that are optimized for more conversions
- Integrate tracking codes into your website so that you can measure your PPC marketing results
Professional PPC Search Engine Marketing, Maximum Conversions
When you partner with Sleight Advertising for PPC advertising services, we will manage your campaign and provide ongoing testing, analyses, and reporting to ensure you get the most optimal results. Plus, we communicate all information to you on a regular basis so you always know exactly what is happening with your PPC marketing campaign.
PPC advertising is a continuous process, it’s not a “set it and forget it” scenario with us. We constantly monitor results and tweak the campaign based on the information coming in. As the market changes, so do we. Getting the best results means adapting to changes in consumer behavior, so we pay close attention to how and where your money is being spent in order to optimize PPC efforts and maximize your ROI.
PPC Management in Atlanta
Get your PPC campaign up and running and start seeing results for your business. Call our Atlanta office at (470) 344-1799 and chat with one of our PPC experts!
Sleight’s fine account representatives have helped us stay within our budget while creating amazing strategies to reach our target audience through print, online, radio, and television venues. I would recommend them to anyone looking for a partner to be efficient and effective in their marketing and communications of their organization.
Since I started using Sleight for all my advertising needs, my business has grown over 25%. The production team at Sleight was really quite amazing…the lighting crew, the camera crew, the makeup, their overall professional level; I was blown away by the result. I had never seen this level of work before.
I have to tell you how impressed I am with the website, and specifically Trevor and Stephanie. They are doing a fantastic job, and I am so excited about our new website. We are so glad that we decided to go ahead with this and can't wait to see the finished product. I can see why you guys are voted Best in Omaha!! Thank you for everything!