Search Engine Marketing

Search Engine Marketing (SEM)

Search engine marketing is an extremely effective way to grow your business. You want to make it extremely easy for customers to find you when they’re searching for you, whether they’re in the Atlanta area or searching from afar. At Sleight Advertising, we understand how to succeed in the competitive digital marketplace, and we’ve got the tools and resources to connect your customers with your brand.

With millions of businesses joining the internet and many competing for your customer base, it’s never been more important to optimize your digital footprint. Having a search engine marketing strategy in place is critical for the growth of your business in this digital-driven world. There are two prominent components of SEM, and having strategies for both is the perfect way to dominate search engine results for your brand.

Search Engine Optimization – SEO

Our Atlanta SEO Strategists understand how outstanding search engine optimization helps increase traffic by improving keyword ranking and search engine visibility. Combining onsite optimization, local listing (link to listing page) verification, and technical SEO, our strategists work for results to improve your business.

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Pay Per Click Advertising – PPC

PPC, or Pay Per Click, is an online marketing option provided by search engines. It is based on an auction system where competitors can create ads that target relevant keywords to your business. Based on the keywords selected by our strategists, ads will be displayed when a user is searching for those keywords. There are several different factors that go into bidding for keywords, and our experienced team is happy to walk you through every step. Most paid advertising is done on Google because they control about 70% of the search market. Our Google Premier Partner PPC specialists are laser-focused on ROI to maximize your budget and drive the best results possible.

Get Started Today

Get your SEM campaigns up and running. Contact our Atlanta office at (470) 344-1799 to get started or fill out a form and we’ll get in touch!