YouTube Video Advertising
The way people consumer media is becoming increasingly visual. Nowadays, people prefer to watch a video to learn about a business, rather than read through an article. Take advantage of this opportunity to leverage the power of visual media in your online marketing. Being the major platform in video marketing, YouTube is a great place to start.
Each month, all across the world over 1 billion people will go online to YouTube and watch more than 6 billion hours of YouTube video. As mobile devices have grown in popularity, we have already surpassed the halfway point, with over half of YouTube video views coming from mobile devices.
With this many potential customers, whether at home and on the go, YouTube allows you to set the time your video ad shows and the demographics of the people who see it. Let the experts at Sleight Advertising help you tap into the power of video marketing.
What is YouTube Advertising?
YouTube advertising is a pay-per-view marketing tool. You can use it to promote your brand to targeted demographics in the Atlanta area. YouTube advertising is a good alternative, or addition, to traditional TV. The ROI is generally measured in cost-per-view, which typically run as low as $0.05 – $0.30. These costs are can vary depending on demographic targeting, video quality and other factors. An added benefit with YouTube’s TrueView service is that you are only charged when a user watches at least 30 seconds of the video ad, or for completion of the video ad if it is less than 30 seconds. The user has the option to skip your ad after 5 seconds of watching, but you would not be charged for that. Even if the user does not watch your entire video, there is great potential on YouTube to get free impressions for your ad.
Get Started Today
Get started with YouTube marketing by calling our Atlanta office today: (407) 344-1799